The Four I's of Candidate Engagement The Coronavirus has made engagement more important than ever. People who have been laid off get upset when they read or hear words like “people are our most important asset.” They know that most executives really believe that labor is a cost, just like steel or semiconductors, and want to get it as cheaply as they can. Their cynicism has basis in fact: layoffs and dismissals and lack of empathy from the executives of many organizations during this pandemic have underlined the commodity nature of most jobs. .
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