Traditional recruiting methods and assumptions are rapidly dying. The old game is over, and a new one is starting. Fot the past two decades, recruiters have generally focused on hiring highly skilled and experienced technical, medical, engineering, computer, and scientific experts who are always in high demand and limited supply.
Many of these individuals now insist on flexible or remote work, and many have left permanent employment in favor of freelancing. Employers have struggled to attract and retain them, often torn between requiring onsite presence and the reality that top talent often refuses to come into a physical office.
While many recruiters and firms see this as a challenge, others are realizing that the demand for talent is beginning to shift, and we need a more enlightened way to think about talent and what kind of workers we need.
While deep technical skills in computer science, artificial intelligence, mathematics, and engineering remain critical, organizations increasingly need people with strong communication and collaboration skills and creativity rather than just expertise. There is a need for breadth rather than depth, as generative AI and advanced automation provide more of the deep knowledge and experience previously needed.
Recruiters and hiring managers are being challenged to broaden their talent search to find people with adaptability, emotional intelligence, critical thinking, and the capacity to thrive on interdisciplinary teamwork.
The figure below shows how thinking about work has changed and breaks work into four broad quadrants. Understanding this framework can help recruiters, hiring managers, and business leaders reassess where to invest time and effort when sourcing talent.
Transactional Skills (lower-left quadrant)
Transactional skills include roles with rules and procedures, such as warehouse workers, secretaries, receptionists, bookkeepers, legal clerks, and machine operators. These positions demand consistency in following established processes. Historically, recruiters filling these roles have not required much in the way of interviews or extensive screening. Simply verifying basic qualifications and reliability is sufficient, as the tasks are relatively routine.
Impact of Automation and AI
Generative AI and Robotic Process Automation (RPA) are rapidly eliminating manual, repetitive work. Many transactional tasks—data entry, scheduling, basic bookkeeping, and coding—are now automated or soon will be. As automation expands, the need for many people in these roles will decline.
Recruiting Implications: Recruiting for these positions can often be automated or outsourced. Rather than expending substantial time or budget on these roles, recruiters can leverage low-cost digital platforms.
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