The Hype of Candidate Engagement

Engagement is probably good but tying it to shoddy statistics is not

It seems that 2016 was the year when recruiters began to fixate on candidate and employee engagement.  Since then, there have been hundreds of articles and reports on the value of candidate engagement, awards, and numerous conferences devoted entirely to discussing it. Engagement is seen as a way to entice better candidates to apply and as a way to impr…