Rebel Talent & Crazy Ideas May Be Good Your Diversity Future Break..Transform…Create. These three words define the role rebels have in change. Organizations do everything hey can to avoid sudden or drastic change. This is fine when sales are strong and when consistency is important for success. But when sales decline or buying habits change, these organizations often find themselves failing and struggle to change. Sears died because they could not find a way to compete with Amazon, bookstores died because Amazon offered more choice at a lower price, Polaroid and Kodak died because they underestimated the popularity and simplicity of digital photography and the railroads never found a way to compete with the speed and convenience of the airplane.
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