The Brand of YOU While both a corporate and a recruiting brand are important, it is also important to have a personal brand. Candidates want to know who you are, what you can offer them and, most of all, whether or not they can trust you. The more a candidate knows about you and what you have done for others, the more trust they will have and the easier it will be to close them. Likewise, when hiring managers trust you, it is much easier to get them to accept a candidate and to listen to your ideas.
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